The competition in the foreign trade industry is very fierce, and many companies have begun to adopt new foreign trade methods to obtain orders, but how do foreign trade orders come from? How to get foreign trade orders? Today, I will introduce several ways to obtain foreign trade orders. Let’s take a look.
1. Exhibition channels
Exhibiting is the most direct and effective way to find customers, but companies must also have an overall plan. What exhibitions should they participate in? How to find customers at the exhibition? These issues must be considered clearly.
In addition, the exhibition resources are not simply to participate in the exhibition, we can also collect the exhibitions related to our own industry around the world, and find the buyer information of the exhibitors. Many of these buyers are foreign local wholesalers, importers, and brand owners, and they are all potential target customers. Some customers can be screened for key development.
2. Customs data
Customs data is considered to be the fastest way to find customers and has been adopted by many foreign trade companies. However, many factory leaders may be reluctant to spend money on customs data, which is related to the factory’s management philosophy. But it is also a quick way to find customers, and the foreign trade salesman of the factory must pay attention.
3. Foreign social platforms
(1) Using social software
After opening Facebook or Twitter, enter the keyword “your product name” in the search box to search, and you can find many users. There must be potential buyers among these people, and they need to be well analyzed, tracked, and maintained.
To search with more keywords, such as: keyword + country/continent/region, keywords in different languages, etc., you can also directly search for “customer’s name or company name” and try to get in touch with him directly.
(2) Utilize the video platform
Like the mainstream foreign video website: YouTube, there will be many brands, importers, and wholesalers on it, and some of them have purchasing needs for products. Enterprises can make good use of video websites to screen some enterprises and develop them as key customers.
4. Media magazines
Many foreign professional media magazines will announce the information of some business units, from which you can find relatively high-quality local customers.
5. Domestic database
At present, many domestic companies have buyer data information, such as Grande, the Grande global database has a list of buyers/importers of various countries and various products in the world, and a large number of customer resources can be found by using the commercial database.
At present, the global customer acquisition tool of Grande has been launched. It can query the information of the specified product purchaser through the customs HS code/product keyword, generate a customer list and report with one click, and sell from a single copy, helping small and medium foreign trade enterprises, Foreign trade soho easily acquires customers.
6. Google Search
Google search is a very traditional channel for finding customers. Translating product keywords into various languages to search may yield more benefits.
7. Customer or friend introduction
One of the channels to find foreign buyers is to introduce the surrounding resource circles through friends or customers, and find out which friends in the surrounding are doing trade-related work. Through them, you may know a lot of customers.
In addition, if you maintain a good relationship with the customer, the customer may also recommend some customers to you, but not every recommendation can be a business. Sometimes the clients referred by clients will benefit from them even if they fail to make friends with them.
8. Independent foreign trade station
Traditional foreign trade factories like to publish product information on B2B platforms to find customers, but there are more and more platform rules, and the control of traffic is also very strict. At this time, we need to be our own independent foreign trade station, and through Google SEO optimization, to receive foreign trade orders.