Coffee Packaging – Choosing the Right Style and Materials
Coffee Packaging – Choosing the right style and materials is crucial for your brand. The design of your bag communicates important details about the coffee and can help your business stand out from the competition.
The most popular option is a side-fold pouch. This type of bag creases on the sides to create an airtight seal. It also features a tin tie for added security.
LDPE
LDPE is an affordable thermoplastic that has good barrier properties and can be made into flexible packaging. It is also lightweight and odourless, making it an ideal choice for coffee bags. In addition, it is highly printable and can be used to print branding information. LDPE is an excellent alternative to foil, which can be expensive and difficult to recycle.
In order to preserve the rich flavor and aroma of roasted coffee, it is important to use a packaging solution that can protect against oxygen, UV light, and moisture. Metallized films do not work alone to realize this protection function, so they are usually combined with multilayer structures in order to achieve the best results. The newest line of coffee packages from Amcor features a combination of barrier films and EVOH. The metallized film is trapped between the layers of LDPE and EVOH, so it is not visible to consumers.
These coffee packages are also designed with side-seal and quad seal styles, as well as a label panel for printing. The new package offers several benefits for roasters, including a lower carbon footprint and improved shelf life. The LDPE and EVOH packaging is also recyclable, so it is a great option for coffee companies that want to reduce their environmental impact. Moreover, the new packaging from Amcor meets CEFLEX Design for Recycling guidelines, ensuring that it will be recycled without losing its performance.
PP
When it comes to coffee packaging, great design isn’t just about protecting the product from spoilage. It also helps tell a brand’s story and encourages repeat purchases. The colors, shapes and styles of your packaging send a message about the company’s values and mission. You food packaging machine can communicate these through a bold logo or a more subtle design element, such as a company tag.
Whether you’re a small, independent coffee roaster or a giant multinational corporation, your packaging can help attract and maintain devoted customers. You can use packaging to share details about the beans’ origin, the roasting process and its distinctive flavors. You can even highlight your company’s commitment to sustainability.
One of the best ways to convey your unique ethos is through a custom-designed label. Using a simple design and high-quality printing, you can communicate your coffee’s story to consumers without distracting them from the product itself.
Many roasters choose to include labels that explain the origin of the coffee, its flavor notes and other information that can help consumers select their next cup. You can also add helpful brewing suggestions to your coffee packaging, which can help boost sales and loyalty among your customers. To find the perfect label for your coffee, consider working with a professional designer to create a custom design that fits your brand.
Paper
Whether you’re selling a single-origin roast or an espresso-based blend, there are many options for your coffee packaging. A lot of roasters opt for paper bags, which are eco-friendly and offer moderate protection against moisture and oxygen. However, they’re not the most sustainable option for long-term storage and may need to be refilled regularly.
Often, these bags are combined with aluminium foil or polythene plastic to improve their barrier properties and reduce permeability. However, this makes them less recyclable. If you’re looking for a more sustainable alternative, consider tin tie coffee bags, which are made from a single material and can be recycled easily.
One-way degassing valves can also be added to these coffee bags, which will release carbon dioxide emitted by the roasted beans during storage and keep oxygen out, keeping your coffee fresh for longer. This will also reduce the risk of contamination.
When choosing your coffee packaging, it’s important to consider your brand identity and what kind of image you want to project. For example, if your coffee has an organic feel to it, try using illustrations of a coffee plant or the coffee roasting process on your packaging. A minimalist design can also convey this organic message, such as the Quad Seal Bags from Peaks Coffee Co., which feature a simple title and short tasting note description.
Other
Increasing interest in speciality coffee brings a new challenge for brands to communicate their unique selling points in a compelling way. For example, many coffee consumers are eager to know about the origin point of their beans, or how they were roasted and prepared. The right packaging can help convey this information, while also protecting the product and preserving its freshness.
One popular option is the Doypack, which is a flexible stand-up k cup filling machine pouch with rounded bottoms and flat tops. This style of packaging provides ample space for branding and comes with preformed feet, making it easy to keep upright on shelves. Additionally, it is often designed with resealable zippers that make it easier for consumers to use. Doypacks are available in a range of sizes and can accommodate both whole beans and ground coffee.
Another alternative is the pillow bag, which can be printed on the entire surface and offers a classic look. It’s also a good choice for tea, as it protects the contents from light and moisture. However, it’s not a great choice for long-term storage, as it is not airtight and will lose its freshness within a few days.
Several coffee companies have introduced sustainable packaging options that are suitable for food-grade use, including one-way degassing valves and resealable zips. These options can be made of either plastic or paper and feature premium film coatings that enhance the appearance of the product. They are also designed to be recyclable, with clear information on how to dispose of them properly.